|
|
Our proprietary Branding and Business
Development Process (123BBD™) is a highly efficient business
tool that provides your company with precise guidelines
to enable its long-term corporate brand and business development
strategy. Its conception and refinement took several years
of collective hard work and the results are remarkable.
123BBD™ is designed to be used with equal effectiveness
by manufacturers, distributors, importers and exporters,
wholesalers retailers, agents and representatives, and
in general by businesses of all types and sizes, from around
the world.
|
123BBD™ takes into account the proven
principles and the latest advancements in branding, design,
marketing, business and technology and puts them into a
simple, understandable and easy to use matrix. The three
(1, 2, 3 - hence the name of our firm) synergetic components
of it are:
|
|
1. Branding. With
the help of branding we transform your business in to an attractive,
innovative and most importantly, a recognizable brand. We build/rebuild
your Brand Identity as a unique enabler of your business organizational
culture and lasting uniqueness. In doing that, we help you
define, enhance and manage your company's overall formulation
of identity and image (brand's intangibles).
2. Product
development. Through product development
we build effective custom-crafted solutions
for your particular sets of product design
and development needs. We provide you with
a well-defined product strategy that is crucial
to achieving your company's business objectives.
Than we follow through in assisting you to
create, design and manufacture branded products
and services of a distinct identity that are
fully aligned with your brand's individual
characteristics (brand's tangibles).
3. Communication
design. By employing the latest
advancements in communication design
we provide you with effective solutions
that will have a positive impact on your
off/online corporate identity, Web design,
multimedia, trade show design, advertising,
etc. In essence, we are putting your
brand in front of the outside world to
communicate a positive message about
your company's values and strengths (brand's
tangibles). |
In essence, the process allows us to:
|
|
1.
Build a new brand from idea to launch
2. Manage the brand
3. Evolve the brand |
To best suit your business' needs, target and budget we offer three levels
of services:
|
| |
1. Essential (a vital/mandatory branding
programme for all)
2. Full Extent (a complex, multifaceted branding and business development
programme for medium to large companies)
3. Evolve (rebranding/evolution of an existing brand)
|
|
